By David Hillis (@davidhillis) Nov 15, 2011
When
Steve Jobs proclaimed that the post-PC era had arrived, most people assumed it
was the mobile phone that was the cause of this transition. Yet, alongside the
mobile phone, the heir apparent in the post-PC world is the cloud. Mobile is
expanding the cloud, and the relationship between mobile devices and cloud
computing is changing everything, from how consumers manage their information
to how developers build and manage applications on the Internet.
There
are a few key mobile trends that are contributing to rapid growth in cloud
computing.
According
to research by Pew, 35 percent of American adults today own a smartphone. That
number will soon exceed 50 percent. Consumers want all of their content on all
of their devices, from desktop PCs, to smartphones, to tablets and laptops.
Information needs to live in the cloud so it can be easily accessed by any
device.
To
address the need for content ubiquity, solutions like Apple iCloud and the
Amazon Cloud have been introduced to provide native cloud-based file storage
for mobile devices. However, when it comes to file storage in the cloud the
clear leader is Dropbox.
Dropbox
is a phenomenon. A start-up that emerged from obscurity to become the de facto
service people use to store and manage their files in the cloud, Dropbox has 45
million users today and is on pace to triple that number in 2012. Dropbox
already pushes more than 300 million files to the cloud every day.
The
interesting question is how expectations from consumers to access content from
the cloud will impact how we manage business information across organizations.
The ripple effect from the mobile file cloud will result in employee
expectations for cloud-based content management in the enterprise as well.
It
is also changing the role of the PC. Historically personal information has
lived on the personal computer. Now the cloud is becoming the place where
people store their information.
Split Mode
Computing
In
the post-PC world, the cloud is doing more than just storing files, it is also
providing the backend processing for our applications.
While
smartphones are becoming increasingly powerful and high-speed 4G networks like
LTE Advanced are on the way, mobile devices still struggle to handle the
processing required by many types of web-based applications. Split-mode
computing addresses the power gap between mobile devices and applications by
pushing processing into the cloud.
A
great example of split mode computing is Amazon Silk, the first
cloud-accelerated web browser, introduced in the new Amazon Kindle Fire tablet.
The
Amazon Silk browser is groundbreaking in how it uses the Amazon EC2 cloud to
accelerate web browsing. A typical web page on the Internet can require over 80
separate files delivered from many different domains. Traditional web browsers
need to make multiple round trips to fetch all of these files and render the
web page, each round trip adding time between when the page is requested and
when it loads. Rather than processing all of these requests on the device, the
Silk browser intelligently shifts the processing to the cloud where, with
persistent connections to the Internet and nearly unlimited processing power,
web pages and applications load much faster. Silk also predicts the content you
will view next, so it is ready when you are.
The
Silk browser is innovative, but I believe the impact of the split-mode
computing paradigm the Silk browser demonstrates is farther reaching. Because
of the challenges of mobile processing and the opportunity to accelerate
computing in the cloud, software developers will look for new ways to split
computing between devices and cloud-based systems like Amazon EC2 and Microsoft
Azure. Pushing processing to the cloud is not a new thing, but with mobile and
the rise of big data applications, processing in the cloud has new relevance:
it is no longer just for PCs. In the post-PC world, the cloud will provide much
of the processing that runs applications
Mobile
Acceleration
Faster
mobile doesn’t just mean shifting processing to the cloud, it means getting
content closer to devices or, in industry terms, “edge caching.” This is what
content delivery networks (CDNs) are built to do.
A
CDN is basically a private Internet. The CDN has its own network and points of
presence that span the world. While most of our web content needs to float
around the twisted byways of the public Internet before reaching us, content on
a CDN zips down a private autobahn until it gets to the last mile.
Despite
the fact that CDNs are faster, I have not seen CDNs adopted by many content
publishers beyond managing rich media and video. Mobile is changing this as
well.
All
of the major CDN providers, from Akamai to Limelight, are investing in mobile
acceleration. CDNs now feature mobile device detection and forwarding, as well
as content adaption, to optimize content for different devices and form
factors.
As
mobile web performance becomes a critical issue, the bottom line is that web
managers will look to CDNs to deliver mobile content, shifting web delivery
from servers to cloud-based networks.
Conclusion
Mobile
changes the game in computing. The cloud is the new playing field. Consumers
will primarily use the cloud to store and manage files and media. Software
developers will build new applications and services in the cloud. Publishers
will move from physical servers to cloud-based networks to deliver content.
This
is no small change. It’s a tsunami. For the past 30 years, software, including
web-based software, has largely been designed to run on desktop PCs. Those days
are gone. The cloud is the new PC. Mobile may be the innovation that is tipping
the cloud, but the post-PC era is officially the cloud era. Like any
revolution, this new era ushers in change beyond what anyone anticipated or
willed. Many of the changes are exciting. Some are daunting, challenging the
tenants of the open Internet and personal privacy.
Steve
Jobs may have envisioned the post-PC era, but now we need to live in it. It
would be great to hear your ideas on how mobile is driving the cloud, and what
the cloud era will look like for businesses and consumers alike.
Editor's Note: You may also be interested in
reading:
About the Author
David
Hillis is VP of Business Development for Ingeniux Corporation, makers of
Ingeniux Web CMS and Cartella Community software. Follow David on Twitter
@davidhillis.
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